Two decades of commercial experience you can actually use
Revenue Edge is built on the belief that the best commercial advisors have built, scaled and sold real businesses themselves. Not theory. Not frameworks borrowed from books. Real commercial experience across real market conditions.
Built from commercial reality, not a consulting background
Mandy Allen didn’t come to revenue advisory through a consulting firm or an MBA programme. She came through the experience of building real businesses from scratch, scaling them, and selling them. That background shapes everything about how Revenue Edge operates.
Before founding Revenue Edge, Mandy served as Senior Account Executive at HubSpot across Australia and New Zealand, where she worked directly with leadership teams to improve revenue performance, optimise commercial systems and build scalable growth infrastructure.
Mandy has also held Head of Growth and Partnerships at 3 Phase Marketing, where she led commercial growth strategy and partnerships for a leading Australian website development and digital marketing agency.
Prior to her advisory and enterprise roles, Mandy founded and led multiple businesses across New Zealand and Australia, including Hollywood Glamour, which she built into New Zealand’s largest hair extension provider. She has also founded Loks Hair Extensions, Glamour Collections and several other consumer brands, navigating the full commercial journey from start-up through to market leadership and exit.
Revenue Edge was founded on a simple principle: the businesses that grow most predictably are the ones that understand exactly where revenue is being lost and have the commercial systems to address it.
Founded Revenue Edge
Launched premium strategic revenue advisory practice on the Sunshine Coast, Queensland. First client signed within weeks of launch.
Head of Growth & Partnerships, 3 Phase Marketing
Led commercial growth, partnerships and sales development at a leading Australian website development and digital marketing agency.
Senior Account Executive, HubSpot ANZ
Partnered with leadership teams across Australia and New Zealand on revenue performance, pipeline optimisation and commercial growth systems.
GoLogic & GoFax
Commercial and growth roles across technology businesses in the Australian market.
Hollywood Glamour – Market Leader
Built Hollywood Glamour into New Zealand’s largest hair extension provider, scaling from start-up to national market leader before successful exit.
Loks, Glamour Collections & Glitz
Founded and scaled multiple consumer brands, building commercial infrastructure and multi-channel sales systems.
Brands founded, scaled and led by Mandy Allen
The credibility behind Revenue Edge is not theoretical. These are real businesses Mandy founded, built and operated across New Zealand and Australia before bringing that experience into advisory practice.
As featured in
Mandy Allen has been featured across print media, television and radio as an authority on business, entrepreneurship, commercial growth and the beauty industry she helped lead in New Zealand.
Featured business profile and industry commentary
Interviewed twice on New Zealand television as a business and industry expert
Featured on radio as a business authority and entrepreneur
Experience across every dimension of commercial growth
Built & Exited Multiple Businesses
Founded, scaled and sold multiple businesses across New Zealand and Australia. Real operational experience building from zero to market leadership.
Senior AE, HubSpot ANZ
Deep enterprise SaaS experience partnering with ANZ leadership teams on revenue performance and commercial growth at one of the world’s leading CRM platforms.
Head of Growth & Partnerships
Led commercial growth and strategic partnerships at 3 Phase Marketing, a leading Australian website development and digital marketing agency.
Creator of the CRC Framework™
Proprietary methodology covering Conversion Optimisation, Revenue Intelligence and Customer Psychology. Applied in every Revenue Edge engagement.
Published Author & Media Figure
Published author with print, television and radio appearances across Australia and New Zealand as a recognised authority on business and commercial growth.
Australia & New Zealand Markets
Deep understanding of commercial dynamics in both markets. Advice grounded in local context, not imported frameworks or offshore case studies.
Frequently asked questions
What colleagues say
Beyond client results, Mandy's commercial reputation is backed by the people who've worked alongside her throughout her career, publicly endorsed and verifiable on LinkedIn.
An exceptional ability to quickly understand a business, uncover where revenue is being lost, and develop clear plans that improve performance across sales, customer experience and growth.
Mandy's close rate was truly remarkable, I've never seen anything like it. Her commitment to client success, combined with her strategic approach, made her a key driver of long-lasting partnerships.
Mandy's previous experience as a business owner added real value to her business acumen, which also benefited the customers and prospects she dealt with. She consistently went above and beyond.
Ready to start the conversation?
Revenue Edge works with a select number of clients at any one time. Book a strategy call to discuss your commercial situation and explore whether there is a fit.