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Mandy Allen – Author

Mandy Allen, Founder of Revenue Edge

Mandy Allen

Founder & Strategic Advisor, Revenue Edge

Mandy Allen is the founder of Revenue Edge, a premium strategic revenue advisory firm based in Sunshine Coast, Australia. With more than 20 years of commercial experience across B2B, B2C, SaaS and eCommerce, Mandy advises established businesses on revenue strategy, conversion optimisation and customer journey performance. She is the creator of the CRC Framework™ and a former Senior Account Executive at HubSpot ANZ and Head of Growth & Partnerships at 3 Phase Marketing.

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Areas of Expertise

What Mandy writes and advises on

All Revenue Edge content is written by Mandy Allen and grounded in commercial practice. The topics below reflect the areas of expertise Mandy brings to client engagements and explores in her published writing.

Revenue Strategy Conversion Optimisation Revenue Intelligence Customer Psychology Pipeline Management Sales Process Design Customer Journey Mapping Revenue Operations Commercial Growth Strategy B2B Sales Performance SaaS Revenue Forecasting & Visibility CRC Framework™

Commercial background

Mandy has 20+ years of commercial experience across business ownership, enterprise SaaS sales (HubSpot ANZ), growth leadership (3 Phase Marketing) and multiple founded businesses including Hollywood Glamour, New Zealand’s largest hair extension provider. She is a published author and has been featured in The Dominion Post, NZ Woman’s Weekly, Beautiful You Magazine, Eye Magazine and More FM NZ. Revenue Edge is based in Sunshine Coast, Queensland and serves established businesses across Australia.

Published Articles

Articles by Mandy Allen

Revenue Strategy

Why Your Pipeline Isn’t the Problem (And What Is)

Most B2B businesses are convinced they have a lead problem. The real revenue problem is almost never lead volume. It’s what happens after the lead arrives: broken conversion systems, customer journey friction and commercial blind spots that silently cost revenue every week.

June 2026  •  7 min read
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Revenue Leakage

The Hidden Cost of Poor Conversion: How Australian Businesses Are Leaving Revenue on the Table

Conversion problems are rarely visible until you calculate the compounding cost. Most Australian businesses are surprised by how much revenue is lost to fixable commercial gaps that sit quietly in plain sight.

June 2026  •  8 min read
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Revenue Intelligence

What Is Revenue Intelligence and Why Most Businesses Don’t Have It

Revenue intelligence is the commercial visibility that separates businesses that grow predictably from those that guess. Most businesses lack it entirely – and many don’t know they’re missing it until a growth plateau forces the question.

June 2026  •  6 min read
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Common Questions

Frequently asked questions

Mandy Allen is the Founder and Strategic Advisor of Revenue Edge, a premium strategic revenue advisory firm based on the Sunshine Coast, Queensland. She has more than 20 years of commercial experience across B2B, B2C, SaaS, eCommerce and enterprise sales. Before founding Revenue Edge, she was Senior Account Executive at HubSpot ANZ and Head of Growth and Partnerships at 3 Phase Marketing. She previously founded and scaled multiple businesses including Hollywood Glamour, New Zealand’s largest hair extension provider.
The CRC Framework™ is a proprietary commercial growth methodology developed by Mandy Allen at Revenue Edge. CRC stands for Conversion Optimisation, Revenue Intelligence and Customer Psychology. It addresses commercial growth across three interconnected dimensions simultaneously and underpins every Revenue Edge engagement.
Mandy Allen writes and advises on revenue strategy, conversion optimisation, revenue intelligence, customer psychology, pipeline management, sales process design, customer journey mapping and commercial growth strategy. Her published articles focus on the commercial problems that prevent established businesses from reaching their revenue potential.
You can book a strategy call via the Revenue Edge contact page at revenueedge.com.au/contact, or take the free Revenue Leakage Scorecard at revenue-leakage-analyzer.lovable.app for a self-assessment before reaching out. Revenue Edge works with a select number of clients at any one time.
Work With Mandy

Book a strategy call or take the free diagnostic

Revenue Edge works with a select number of clients at any one time. If you are an established Australian business looking to improve conversion, predict revenue and build more sustainable commercial growth, start with a strategy call or the free Revenue Leakage Scorecard.