What Mandy writes and advises on
All Revenue Edge content is written by Mandy Allen and grounded in commercial practice. The topics below reflect the areas of expertise Mandy brings to client engagements and explores in her published writing.
Commercial background
Mandy has 20+ years of commercial experience across business ownership, enterprise SaaS sales (HubSpot ANZ), growth leadership (3 Phase Marketing) and multiple founded businesses including Hollywood Glamour, New Zealand’s largest hair extension provider. She is a published author and has been featured in The Dominion Post, NZ Woman’s Weekly, Beautiful You Magazine, Eye Magazine and More FM NZ. Revenue Edge is based in Sunshine Coast, Queensland and serves established businesses across Australia.
Articles by Mandy Allen
Why Your Pipeline Isn’t the Problem (And What Is)
Most B2B businesses are convinced they have a lead problem. The real revenue problem is almost never lead volume. It’s what happens after the lead arrives: broken conversion systems, customer journey friction and commercial blind spots that silently cost revenue every week.
Read article →The Hidden Cost of Poor Conversion: How Australian Businesses Are Leaving Revenue on the Table
Conversion problems are rarely visible until you calculate the compounding cost. Most Australian businesses are surprised by how much revenue is lost to fixable commercial gaps that sit quietly in plain sight.
Read article →What Is Revenue Intelligence and Why Most Businesses Don’t Have It
Revenue intelligence is the commercial visibility that separates businesses that grow predictably from those that guess. Most businesses lack it entirely – and many don’t know they’re missing it until a growth plateau forces the question.
Read article →Why Your Sales Team Isn’t the Problem (And What Is)
Blaming the sales team is easy. Usually the real issue is the commercial system they’re operating in, not the people running it.
Read article →The Three Things Every Business Needs Before Revenue Can Grow Predictably
Most growth investments underperform because the commercial foundation is not in place. These are the three prerequisites every business needs before scaling will actually work.
Read article →Why Sales Training Doesn’t Fix a Sales Conversion Problem
Most sales teams already have the skill. The real gap is diagnosis, not training. Here is why sales training rarely fixes a conversion problem.
Read article →Frequently asked questions
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Revenue Edge works with a select number of clients at any one time. If you are an established Australian business looking to improve conversion, predict revenue and build more sustainable commercial growth, start with a strategy call or the free Revenue Leakage Analyser.