A six-week live programme for B2B founders who still close most of the deals. You'll build a sales system your team can follow, so you close more without feeling pushy and revenue stops depending on you.
From the founder who IS the sales engine, to the founder who OWNS one.
“Mandy developed our way of selling, increased our sales conversions and documented the whole process so anyone in the team can pick it up.”
Sonia Majkic, 3 Phase MarketingNew business up 230%+
Your clients value your work and referrals come in. But running the business while worrying about sales feels like a real weight on your shoulders, and far too much of it rests on you.
If this feels familiar, you're not alone.
FrustratedOverwhelmedExhaustedAnnoyed with your teamStuck on the hamster wheelCarrying the weight of every sale
“If I had known what I know now ten years ago, selling would not have been so stressful.”Mandy Allen, founder of Revenue Edge
Here's the good news: you're not bad at sales. You've been carrying the whole sales function on instinct, without a system and without anyone showing you how buyers really decide.
Good businesses shouldn't lose deals they've already earned, and founders shouldn't have to carry every sale to keep the doors open. That's exactly what The CLOSE Method fixes.
Leaving it doesn't keep things the same. It quietly gets more expensive.
Every proposal that goes quiet is revenue you've already worked for, handed to a cheaper competitor.
If every sale needs you, the business can only grow as far as your calendar stretches.
Without a process to follow, salespeople can't sell the way you do, so results stay inconsistent.
Longer hours, the holiday that keeps getting postponed, and nights spent worrying about next month.
When sales are inconsistent, the reflex is more: more leads, more ads, a new CRM. But if your proposals convert at one in four, doubling your leads just doubles the chasing. Lift that to two in four, and you double revenue from the leads you already have.
The Revenue Leakage Analyser puts a dollar figure on the revenue slipping through your sales process. It takes a few minutes, and it's the number we look at together on your fit call.
Six weeks from now, this is what changes.
In 2001, Eric Schmidt was already an experienced, successful CEO. When investor John Doerr advised him to work with a coach, he resisted. He later called it the best advice he ever received.
The best operators in the world don't rely on talent alone. They rely on a process, and someone holding them to it.
“We can say without a doubt that Bill Campbell was one of the people most integral to Google's success.”Eric SchmidtFormer CEO, Google. Co-author, Trillion Dollar Coach
And the research backs it up.
Lift in results for the core 60% of a sales team when they receive quality coaching.
Harvard Business ReviewOf sales training is forgotten within a day without reinforcement, rising to 90% within a week.
Training IndustryOver six coached weeks you build, test and document your own sales process on real deals, so it sticks long after the programme ends.
Sources: Fortune, “Best advice I ever got” (2009); Schmidt, Rosenberg and Eagle, Trillion Dollar Coach (2019); Dixon and Adamson, “The Dirty Secret of Effective Sales Coaching”, Harvard Business Review (2011); Training Industry Magazine (2020).
Each week fixes one place where deals leak, using your real deals. The order matters: if your positioning is unclear, no script will save you, and if your beliefs make you discount, no playbook will.
The problem: If buyers can't tell you apart, they compare you on price.
Sharpen your positioning and value proposition so you stand apart from competitors and become the prize, and buyers choose you quickly and with confidence.
The problem: Great calls that end in “I need to think about it”.
Understand how your buyers really decide, lower buyer resistance with buyer psychology, and run a discovery call that uncovers what matters most before you talk investment.
The problem: Discounting before anyone asks. Hesitating to ask for the business.
Work through the beliefs and habits that are secretly capping your results, so you sell with confidence and hold your price.
The problem: Everything lives in your head, so nobody else can sell.
Document everything from enquiry to close as a playbook your team can follow, so you can finally step back from sales.
The problem: Proposals that go quiet and a forecast that's really a guess.
Build proposals that put proof before investment, handle objections with ease, and track the numbers so you can predict revenue consistently.
By the end of the six weeks, every part of your sales system is built, documented and working on your real deals.
A clear, confident way to explain why buyers should choose you, said the same way by everyone in your team.
A structured call that uncovers what matters most before you talk investment, so proposals stop going cold.
Your process from enquiry to close, documented so anyone can pick it up and get consistent results.
Proposals that put proof before investment, and calm answers to the objections you hear most.
The few numbers that tell you what next month brings, so you can plan, hire and invest with confidence.
A clear plan to embed the system with your team, so the results keep coming after the six weeks.
And how it feels: lighter, calm and energised about sales again. Confident in what next month brings, no longer feeling like a pushy salesperson, and free to focus on growing the business, take a proper holiday and get your life balance back. Finally, the business you set out to build.
About a third teaching, two thirds doing. You leave each session with something built: a value proposition, a discovery call, a playbook, a proposal, a forecast.
Six Thursdays from 4 February 2027, live online in a small group of founders. Two hours each, with Session 1 running 2 hours 15 minutes.
Every exercise and framework in one place, so your sales system is documented as you build it.
Discovery call, proposal presentation and objection handling templates to make your own.
Understand your natural selling style, and how to adapt it to different buyers.
Bring your questions and your live deals while the programme runs.
Fortnightly 60-minute group calls after graduation, so the system sticks.
A bonus extended session to work through live deals with Mandy and the group.
Your before and after: completed at the start and again in Week 6.
A clear plan to embed the system with your team once the six weeks are done.
Plan for around 1 to 2 hours of implementation a week, applied to the deals already in front of you.
Do the work and you'll finish with a documented sales process and playbook your team can follow. If you attend, complete the exercises and don't have it by Week 6, I'll work with you 1:1 until it's done.
I'm Mandy Allen, founder of Revenue Edge. I've built and sold my own businesses, including Hollywood Glamour, New Zealand's largest hair extension provider, and I spent years in enterprise SaaS sales at HubSpot, selling into complex B2B buying teams.
So I know both sides: how lonely it is to carry every sale as a founder, and how buyers really make decisions. The CLOSE Method sits under my CRC Framework (Conversion Optimisation, Revenue Intelligence and Customer Psychology), the same approach I use with advisory clients.
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The founder sessions are founders-only, so you can talk openly about your numbers, your deals and what's really going on. VIP founders can bring one team member into Sessions 4 to 6.
We never had a proper sales process in place and no way to track sales conversions. Mandy developed our way of selling, increased our sales conversions and documented the whole process so anyone in the team can pick it up. Mandy genuinely cares about outcomes.
What changed
From people who have sold alongside Mandy
“Mandy's close rate was truly remarkable. I've never seen anything like it.”
“An exceptional sales professional and an incredible person to work with.”
“Mandy's strategic approach helped the sales team land a number of great deals.”
The founding intake starts Thursday 4 February 2027: six Thursdays, 2 hours each, live online. As the first cohort you get more of my time, at a price that won't be offered again. Every place is confirmed after a short fit call.
If your average deal is $20,000, one proposal that closes instead of going quiet covers the founding price five times over.
The CLOSE Method Guarantee: Do the work and you'll finish with a documented sales process and playbook your team can follow. If you attend, complete the exercises and don't have it by Week 6, I'll work with you 1:1 until it's done.
All prices in AUD, shown excluding GST. Need a payment plan? Mention it in your application and we can talk it through on your fit call.
It takes about five minutes. Every place is confirmed after a short conversation, so the room is full of founders at the same stage, working on the same problems.
A few short questions about your business, your sales and what you want to change.
If it looks like a fit, you can book your call straight away. Otherwise Mandy will be in touch personally. No pitch: if it's not the right fit, she'll tell you and point you to what will help.
If it's a fit, choose your option and you're in. Pre-work opens before Session 1.
Each live session runs for two hours (Session 1 runs 2 hours 15 minutes), plus around 1 to 2 hours of implementation a week on your real deals.
The founding intake starts Thursday 4 February 2027 and runs for six Thursdays, 2 hours each, live online. After that, a new intake starts each quarter.
Sessions 1 to 3 are founders-only, so you can speak openly about your numbers and your business. VIP includes one team member in Sessions 4 to 6, where the playbook is built and rolled out. After you graduate, the Team Activation Workshop brings your wider team into the system.
The Sales Conversion Intensive is a private, done-with-you engagement. The CLOSE Method is a small-group programme where you build the system yourself, with Mandy's guidance and the support of other founders.
No. The method is built on how buyers make decisions. You'll have structure and templates to adapt, but the aim is to sell with confidence in your own voice, without feeling pushy.
Yes. Do the work and you'll finish with a documented sales process and playbook your team can follow. If you attend, complete the exercises and don't have it by Week 6, I'll work with you 1:1 until it's done. Full details are in the programme terms and conditions.
You'll have three months of fortnightly group support calls to keep momentum. Graduates can also continue through the Team Activation Workshop, the Sales Conversion Intensive or the Revenue Edge Circle.
Start with the free Revenue Leakage Analyser. It shows where revenue is slipping through your sales process and what it's costing you.
Picture the quarter after the programme: lighter, calm and back in control.
