1. Who we are

Revenue Edge (ABN 18 592 167 033) is a strategic revenue advisory firm operated by Mandy Allen, based on the Sunshine Coast, Queensland, Australia. In this Privacy Policy, “Revenue Edge”, “we”, “us” and “our” refers to this business.

Our website is located at revenueedge.com.au. By using our website or engaging our services, you consent to the collection and use of your personal information as described in this policy.

2. What personal information we collect

We may collect the following categories of personal information:

• Your name and contact details, including email address, phone number and business name
• Information you provide through our website contact form or enquiry form
• information about your business, including annual revenue, average deal value, commercial challenges and services you are interested in
• Communications you send to us, including emails and call notes
• Technical information about your use of our website, including IP address, browser type, pages visited and referring URLs (collected via cookies and analytics tools)
• Any other information you voluntarily provide to us in the course of an engagement or enquiry

We only collect personal information that is reasonably necessary for our business purposes. We do not collect sensitive information (as defined under the Privacy Act) unless you voluntarily provide it and it is directly relevant to the services you have requested.

3. How we collect personal information

We collect personal information in the following ways:

• Directly from you when you complete our contact or enquiry form
• When you email or call us directly
• When you take our free Revenue Leakage Scorecard diagnostic tool
• Through your use of our website via cookies and analytics tools (see section 7)
• Through our LinkedIn, Instagram and Facebook pages when you interact with us on those platforms

4. Why we collect and use your personal information

We collect and use your personal information for the following purposes:

• To respond to your enquiries and book strategy calls
• To provide our advisory services to you if you become a client
• To send you information about our services that may be relevant to you, where you have consented to receive such communications
• To improve our website and services based on how you use them
• To comply with our legal obligations
• To manage our business operations, including invoicing and record keeping

We will not use your personal information for any purpose that is inconsistent with the reason it was collected, unless you consent or we are required or permitted to do so by law.

5. Disclosure of personal information

We do not sell, rent or trade your personal information to third parties.

We may disclose your personal information to:

• Service providers who assist us in operating our business, including website hosting providers (VentraIP Australia), email service providers and payment processors, where those providers are bound by appropriate confidentiality obligations
• Professional advisors such as accountants and lawyers, where necessary
• Regulatory authorities, law enforcement bodies or courts where required or permitted by law

We take reasonable steps to ensure that any third parties who receive your personal information handle it in accordance with the Privacy Act and these privacy standards.

6. Overseas disclosure

We may use third-party services that store or process data overseas, including cloud-based email, analytics and CRM platforms. Where this occurs, we take reasonable steps to ensure those parties handle your information in a manner consistent with Australian privacy law. By using our website and services, you acknowledge that your information may be transferred to and stored in countries outside Australia.

7. Cookies and website analytics

Our website uses cookies and similar tracking technologies to understand how visitors use the site and to improve your experience. We may use Google Analytics or similar tools to collect non-identifiable information about website traffic and usage patterns.

You can disable cookies through your browser settings. Note that disabling cookies may affect some features of our website.

We also use Google Site Kit, which is integrated with our WordPress website, and may collect data in accordance with Google’s Privacy Policy.

8. Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. Our website is hosted on secure infrastructure via VentraIP Australia. Electronic communications are conducted via encrypted email and secure platforms.

However, no method of transmission over the internet is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

9. Retention of personal information

We retain your personal information for as long as is reasonably necessary for the purposes for which it was collected, or as required by law. When personal information is no longer needed, we take reasonable steps to destroy or de-identify it securely.

10. Access and correction

You have the right to request access to the personal information we hold about you and to request corrections if that information is inaccurate, incomplete or out of date. To make such a request, please contact us using the details in section 12.

We will respond to access and correction requests within a reasonable timeframe. In some circumstances, we may be required to decline access, in which case we will provide a written explanation.

11. Complaints

If you believe we have breached the Australian Privacy Principles or handled your personal information in a way that does not comply with this policy, you may lodge a complaint by contacting us using the details below.

We will investigate your complaint and respond within 30 days. If you are not satisfied with our response, you may refer your complaint to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be published on our website with a revised “last updated” date. We encourage you to review this policy periodically.